Weaving heritage style with up-to-date sports tech and contemporary looks, our new-in clothing, shoes and trainers will always have designs that move things forward. From modern evolutions of silhouettes we’ve been producing since the 70s, to showcasing brand new sports technology developed to help you perform at your best, this is the place to see the freshest New Balance shoes and clothing. Browse for new running gear, men and women’s New Balance clothing and new takes on old classics.

New Balance Trainers

Since the first release of the New Balance 320 in 1972, with the iconic ‘N’ emblazoned on its side, New Balance trainers have been the go-to shoe for runners and the style-conscious alike. Our range of women's trainers and men’s trainers feature models for every lifestyle. From highly technical sports shoes to everyday fashion trainers, these are shoes that tread the balance between comfort and style. Iconic silhouettes like the New Balance 327 women find themselves reimagined and rebuilt, evoking bygone eras while embodying modern aesthetics. So, while your sneaks might be box fresh, their heritage is with you every step.

New Balance Clothing & Accessories

New Balance clothing is made for the individual. Not afraid to be both practical and stylish, our sportswear and casual looks are always on point. From oversized, cosy hoodies, to track pants, dresses, and gilets, we’ve got you covered whether you’re hanging out or working out. Our capsule collections feature collaborations with some of the most interesting designers in the sphere, like surf specialists STAUD and tough-wear innovators, Carhartt. Blending New Balance cool with the unique aesthetics of each brand, we create items as unique and diverse as our audience.