You can create your account by signing up online – our terms and conditions include our terms of membership. This membership is currently exclusive to those in the UK.

As a New Balance member, you can unlock a whole host of benefits:

• Always on free shipping

• Access your 3D foot scan from your account

• 15% off when you sign up*

• Access to special offers

• Get invited to select New Balance events

• Members get direct access to our Run Product Specialists for personalised footwear advice, via our members-only phone line and email.

*Full-price items only. Conditions and exclusions apply.

There is no cost associated with becoming a member. It’s 100% free.

You can enjoy benefits immediately after signing up and verifying your account. New Balance Membership is not a rewards or loyalty programme that requires an accumulation of points.

You can opt in when you create your account, or subscribe to our emails at any time.



3D foot scans are an in-store service, performed at select New Balance retail locations. To find the location nearest you, navigate to our find a store page.

When you have your 3D foot scan performed at a participating New Balance retail location, make sure to provide the same email address that you used to create your account.

1. Get in touch: Check your welcome email to find the direct line to the Run Product Specialist
2. Tell us about your running: Share your weekly mileage, preferred surfaces, past shoe experiences, and future goals. 
3. Receive expert advice: Our Run Product Specialists will recommend the best shoes for you. 
4. Shop with confidence: We’ll point you directly to the right options on our site. 

You may create a New Balance account on the Website, where you will be able to modify your contact information, update your billing and shipping addresses, view past orders, and view any 3D scans of your feet. To delete your account, please contact our Customer Care team here. For security purposes, complete credit card information (for example, your CCV number) is not saved with your account. Remember that you are responsible for protecting the username and password for your account and, as set forth in the Terms & Conditions and Privacy Policy, you will be responsible for all activity occurring through the use of your user name and password. 

Your welcome offer will be sent to your inbox after creating your account online and subscribing to receive email marketing. You’ll receive a unique code for one-time use. 

Conditions apply:

• Code is only valid online (newbalance.co.uk)

• Full‑price items only 

• Collaboration products excluded 

• No minimum or maximum spend 

• Not combinable with other promotions.