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We are proud to announce our sponsorship of the Virgin Money London
Marathon and renew our relationship that dates back to the formative years of
the 80’s, when New Balance was the footwear and kit sponsor. New Balance
and the Virgin Money London Marathon share many of the core values and
guiding principles that have defined us over the years as brands built on the
intertwined philosophies of fitness, health and wellbeing.
The distinctive identities of both New Balance and the Virgin Money London
Marathon have also been shaped by the inspirational spirit of running and the
runners who reflect our commitment to supporting local communities and
Championing charitable causes. There is a resounding echo with the Virgin
Money London Marathon’s aims and ideals and New Balance’s long-standing
belief that doing good is equally important to doing well.
This year marks New Balance’s 35th anniversary of producing footwear in
Britain. It reflects a landmark achievement, a tribute to the 277 associates, at
our factory in Flimby, and the company’s unyielding commitment to domestic
manufacturing in support of British exports and the UK economy. As one of the
world’s leading athletic brands we recognise our responsibility to enable runners
to follow healthy lifestyles and support their own charitable institutions.
We are honoured to work in collaboration with the Virgin Money London
Marathon to promote active behaviour that allows everyone, especially young
people, to achieve happier, healthier and more rewarding lifestyles.
Chairman, New Balance Athletics, Inc.
New Balance is founded by 33-year old
English immigrant William J Riley
in Boston, USA. His first product was
a flexible arch support designed with
three points of support in the shape of
a triangle, like a chicken’s foot.
Thirty-two years after Riley’s chicken inspired
support, the first New
Balance running shoe is created for
local club Boston Brown Bag Harriers,
made of kangaroo. An initial run of six
pairs is sold to the club for $7 a piece.
The New Balance Trackster
is launched. It’s the first running
shoe that’s offered in multiple
widths, the culmination of years
of research with real runners.
Jim Davis buys the company (on
the day of the Boston Marathon).
Six associates make 20 pairs of
shoes each per day.
Global sales top $100 million,
a thousand-fold increase since
Davis took over the company.
New Balance opens its first UK
manufacturing base in the north
west of England.
The UK’s first flagship store opens on
London’s Oxford Street. In the same
year, New Balance launches its first
full-length 3D printed midsole.
New Balance becomes
official clothing and footwear
partner of the Virgin Money