We are proud to announce our sponsorship of the Virgin Money London Marathon and renew our relationship that dates back to the formative years of the 80’s, when New Balance was the footwear and kit sponsor. New Balance and the Virgin Money London Marathon share many of the core values and guiding principles that have defined us over the years as brands built on the intertwined philosophies of fitness, health and wellbeing.

The distinctive identities of both New Balance and the Virgin Money London Marathon have also been shaped by the inspirational spirit of running and the runners who reflect our commitment to supporting local communities and Championing charitable causes. There is a resounding echo with the Virgin Money London Marathon’s aims and ideals and New Balance’s long-standing belief that doing good is equally important to doing well.
This year marks New Balance’s 35th anniversary of producing footwear in Britain. It reflects a landmark achievement, a tribute to the 277 associates, at our factory in Flimby, and the company’s unyielding commitment to domestic manufacturing in support of British exports and the UK economy. As one of the world’s leading athletic brands we recognise our responsibility to enable runners to follow healthy lifestyles and support their own charitable institutions.
We are honoured to work in collaboration with the Virgin Money London Marathon to promote active behaviour that allows everyone, especially young people, to achieve happier, healthier and more rewarding lifestyles.

Jim Davis.
Chairman, New Balance Athletics, Inc.


New Balance is founded by 33-year old English immigrant William J Riley in Boston, USA. His first product was a flexible arch support designed with three points of support in the shape of a triangle, like a chicken’s foot.


Thirty-two years after Riley’s chicken inspired support, the first New Balance running shoe is created for local club Boston Brown Bag Harriers, made of kangaroo. An initial run of six pairs is sold to the club for $7 a piece.


The New Balance Trackster is launched. It’s the first running shoe that’s offered in multiple widths, the culmination of years of research with real runners.


Jim Davis buys the company (on the day of the Boston Marathon). Six associates make 20 pairs of shoes each per day.


Global sales top $100 million, a thousand-fold increase since Davis took over the company.


New Balance opens its first UK manufacturing base in the north west of England.


The UK’s first flagship store opens on London’s Oxford Street. In the same year, New Balance launches its first full-length 3D printed midsole.


New Balance becomes official clothing and footwear partner of the Virgin Money London Marathon.

You're headed to the GB Site...

Pricing and product availability may change.

See All Countries