The New 990

Worn by supermodels in London
and dads in Ohio.

Worn by supermodels in London and dads in Ohio.

The New 990

Shop Men Shop Women

Manufactured in the US for over 75 years and representing a limited portion of our US sales, New Balance Made is a premium collection that contains a domestic value of 70% or greater.

Women’s lifestyle shoes

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Women’s lifestyle shoes

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  • NB Made in US 990v5, W990NV5

    Made in US 990v5

    £180.00 - £200.00

    Wide sizes available

    Available in colours
    Expand
  • NB 327, WS327LAC

    327

    Women's 327

    £70.00
    Available in colours

    Women's 327

    Expand
  • NB 327, WS327SFC

    327

    Women's 327

    £80.00
    Available in colours

    Women's 327

    Expand
  • NB WL373, WL373FB2

    WL373

    Women's 373

    £65.00

    Up to 30% off

    Available in colours

    Women's 373

    Expand
  • NB 574, WL574CLA

    574

    Women's 574

    £75.00
    Available in colours

    Women's 574

    Expand
  • NB 574, WL574PMA

    574

    Women's 574

    £80.00
    Available in colours

    Women's 574

    Expand
  • NB Made in US 992, M992GR

    Made in US 992

    Unisex Made in UK & US

    £200.00

    Small sizes available

    Available in colours

    Unisex Made in UK & US

    Expand
  • NB 327, WS327SFD

    327

    Women's 327

    £80.00

    OUT OF STOCK

    Women's 327

    Expand
  • NB 327, MS327CPD

    327

    Unisex 327

    £70.00

    Small sizes available

    Available in colours

    Unisex 327

    Expand
  • NB 527v1, WL527CCD

    527v1

    Women's 527

    £45.50 (reg £65.00) £45.50 £65.00

    Up to 30% off

    Available in colours

    Women's 527

    Expand
  • NB 327, WS327COC

    327

    Women's 327

    £80.00
    Available in colours

    Women's 327

    Expand
  • NB Unisex 327, MS327CPB

    Unisex 327

    Unisex 327

    £80.00

    Small sizes available

    Available in colours

    Unisex 327

    Expand
  • NB CT Alley, CTALYMAC

    CT Alley

    Men's Court Classics

    £49.00 (reg £70.00) £49.00 £70.00

    Up to 30% off

    Available in colours

    Men's Court Classics

    Expand
  • NB Fresh Foam Roav, WROAVCW

    Fresh Foam Roav

    Women's Fresh Foam – Soft & Smooth

    £64.00 (reg £80.00) £64.00 £80.00
    Available in colours

    Women's Fresh Foam – Soft & Smooth

    Expand
  • NB 574, WL574BCV

    574

    Women's 574

    £56.00 (reg £80.00) £56.00 £80.00

    Up to 30% off

    Available in colours

    Women's 574

    Expand
  • NB 574, WL574LBC

    574

    Women's 574

    £52.50 (reg £75.00) £52.50 £75.00

    Up to 50% off

    Available in colours

    Women's 574

    Expand
  • NB 997H, CW997HBT

    997H

    Women's 997

    £52.50 (reg £75.00) £52.50 £75.00

    Up to 30% off

    Available in colours

    Women's 997

    Expand
  • NB Fresh Foam Crag v2, WTCRGRA2

    Fresh Foam Crag v2

    Women's Trail Running

    £85.00
    Available in colours

    Women's Trail Running

    Expand
  • NB 996, WL996WA

    996

    Women's 996

    £52.50 (reg £75.00) £52.50 £75.00

    Up to 30% off

    Available in colours

    Women's 996

    Expand
  • NB 996, WL996QA

    996

    Women's 996

    £52.50 (reg £75.00) £52.50 £75.00

    Up to 30% off

    Available in colours

    Women's 996

    Expand
  • NB FuelCell Echolucent Pride, WFCELPR

    FuelCell Echolucent Pride

    Women's Footwear

    £66.00 (reg £110.00) £66.00 £110.00

    Up to 40% off

    Women's Footwear

    Expand
  • NB Made in US 990v5, W990NA5

    Made in US 990v5

    Women's 990

    £200.00
    Available in colours

    Women's 990

    Expand
  • NB Made in US 1300, M1300AA

    Made in US 1300

    Men's Made in UK & US

    £200.00

    Men's Made in UK & US

    Expand
  • NB Made in US 1300, M1300AU

    Made in US 1300

    Men's Made in UK & US

    £200.00

    Small sizes available

    Men's Made in UK & US

    Expand
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Women’s sneakers: The range

All our lifestyle shoes are crafted with durable and innovative materials, using the best in trainer technology. The range is made up of an evolving array of designs, from steadfast ‘80s classics, to modern editions and season-inspired colourways. A number of our lifestyle trainers also benefit from the revolutionary EVA (Ethyl Vinyl Acetate) midsole/heel for cushioning, as well as a REVlite midsole for premium responsiveness and durability.

One of the newest models in our lifestyle range is the sleek 247, designed to take the city dweller from day-to-night. For a more athletic vibe, go for a pair of 327s, a running-inspired lifestyle shoe that provides a modern twist on a ‘70s classic. And if you value comfort above all else, the Fresh Foam Cruz is the ultimate athleisure option. Their bootie construction and stretch heel, paired with fresh foam engineered precision cushioning gives them a glove-like fit for busy days on-the-go.

New Balance: The history

New Balance was founded in 1906 in Boston, Massachusetts, as a manufacturer of pioneering arch supports. Founder, William J. Riley, wanted to provide a product that increased comfort and balance in the shoe, which is where the name New Balance comes from. This innovative mentality stayed with the brand throughout the years, with New Balance manufacturing the first ever running shoe with a ripple sole in the 60s. We’ve gone on to manufacture our sneakers worldwide, but have always stayed true to our roots with our Made in US and Made in UK collections crafted at our factories in Cumbria in the UK, and New England in the US. Today, we’re as well known for our trendsetting lifestyle range as well as our world-famous performance shoes.
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