Last Updated: 9th January 2018
- • www.newbalance.co.uk (the "Website");
- • all services made available by New Balance through the Website and the Apps;
- • the Stride I.D. Experience made available by New Balance in selected stores;
New Balance Athletic Shoes (U.K.) Limited is the data controller and is registered with the Information Commissioner's Office.
WHAT INFORMATION DOES NEW BALANCE COLLECT ABOUT ME?
Non-Individually Identifiable Data:
As is the case with most online services, every time you visit our Website or use one of our Apps, we automatically collect certain data and information from you and/or your computer that is not personally identifiable. Examples of this type of information include:
- • The type of Internet browser you are using.
- • The type of computer operating system and device you are using to access the Service.
- • The domain name of your Internet service provider.
- • The Web page from which you came.
- • The pages and features you visit and access on our Service.
When you access, visit and/or use our Website or one or more of our Apps, we may track your visit and, as described below in the section concerning "cookies", collect certain data regarding your use of the Service and your activity on the Service, but we will not collect any Personal Information from you unless you choose to provide it to us.
In general, you can visit our Service without providing us with any personally identifiable information, such as your name, email address, postal address, phone number, gender, credit card information or other information necessary to process your order (all such personally identifiable information, collectively, "Personal Information"). However, in order to place an order, register for or use certain services and features made available through our Service, you will be required to provide certain Personal Information.
When you make a purchase from New Balance, request to sign up for email, direct mail or SMS Text notices, we collect Personal Information that you elect to provide to us. Your submission of this Personal Information is entirely voluntary; however, if you elect not to provide this Personal Information, some of the services and/or features available on and/or through the Service may not be available for your use.
We also collect Personal Information when you register for "My Account", participate in a contest, event or sweepstakes promotion, fill out a survey or contact us (for example via email or by selecting "Ask the Expert" from the Service). We may also obtain data through your Internet browser, such as your IP Address, which is a number that is automatically assigned to your computer when you use the Internet.
If you elect to register for "My Account", you will have the option to store your credit card information with our Service. This feature, which is entirely optional, is provided as a convenience for you so that you will not need to re-enter your full credit card information each time you make a purchase through the Service. If you elect to take advantage of this feature, please be aware that, as a security precaution, we will not store your CCV number. You will be required to input this information prior to placing an order. If you elect to store your credit card number in the "My Account" feature, you will have the ability to change your mind and remove your credit card number from storage at any time by logging into "My Account" and making the appropriate change.
Stride I.D. Experience:
The New Balance Stride I.D. Experience features scan technology that creates a three- dimensional ('3-D') analysis of your feet along with key measurement metrics to enable a proper fit recommendation matched to your needs. The Stride ID Experience can also combine this scan with a gait analysis technology allowing athletes to find the perfect shoes for their optimum performance.
When you participate the in the Stride I.D. Experience we will collect measurement information on your gender, foot length, width, arch height, strike, flexibility and size and a shoe profile including size and width from the technology used to generate the 3-D pixelated scan image of your feet. Where gait analysis is also carried out, this information is supplemented with gait measurement and type information derived from video analysis of your feet when you run. We also collect information about the shoe model you try on and if you make a purchase.
Where you elect to receive a copy of your 3-D foot scan (and where applicable a snapshot image from your gait analysis video) we will your collect name , email address, phone number and age range and retain this information with your Stride ID and gait measurement metrics. If you do not choose to receive this information, New Balance will not retain the Stride I.D analysis data. Raw scan data is retained by our technology providers Volumental. We do not share any personal details with Volumental and you are not identifiable from this information. Read more about Stride ID:
HOW DO YOU USE MY PERSONAL INFORMATION?
The Personal Information we receive allows us to process your order, create an account for you through the “My Account” service and update the information in the “My Account” service, personalize our product offering and improve your shopping experience, making it more convenient, efficient and enjoyable. Without limiting the generality of the foregoing, we may use the Personal Information that you submit to us through the Service to:
- • Customize your communications and shopping experience.
- • Process your purchase, confirm your orders and communicate to you about account information or customer service needs.
- • Adapt the content and layout of our Websites and Apps tailored to your needs and so you do not have to enter information more than once.
- • Notify you about new products and services, special offerings and other promotions.
- • Coordinate contests, promotions, surveys or other features of our Service.
- • Improve our business to better respond to your needs.
Where you use Stride I.D. Experience, we may use the information collected from you to in store to:
- • send you a copy of the scan and (and where applicable) a snapshot image from the video of you running for your gait analysis;
- • provide analysis and advice as to which products are best fitted to your needs;
- • call you to get your feedback on your Stride I.D. Experience and find out how our products are performing;
- • contact you by phone or email about other New Balance, services and offers provided you have not objected to receiving these; and
- • carry out analysis on the information received (on a non-identifiable basis) to help improve the Stride I.D. Experience and the Service.
HOW DO YOU SHARE MY PERSONAL INFORMATION?
New Balance Affiliates: Our business is headquartered in the U.S. and we operate on a global scale. In order to provide the services you request from us, including participation in the Stride I.D. Experience, our affiliates and participating stores may access your information which we collect from you for customer service and relationship management purposes. Our affiliates will only use your data for the purposes for which we originally collected your information.
For example, if after you visit one of our stores and participate in the Stride I.D. Experience, you later visit a different store internationally and request to see your Stride I.D. measurements, your information may be accessed by the applicable New Balance affiliate for this purpose.
Third Party Service Providers: For the purpose of operating our business, we may transfer your Personal Information to our third party service providers who use that information only to conduct New Balance business. For example, these third party service providers may handle New Balance credit card processing, shipping, data management, email distribution, information analysis, promotions management and other services for New Balance. We provide our preferred service providers with the Personal Information they need to perform their services and work with them to respect and protect your Personal Information.
Where you elect to participate in the New Balance Stride I.D. Experience, the technology to capture your 3-D scan along with gait measurements, is provided by Volumental. Volumental will have access to this raw data but we will not share your personal details such as name, email address and age with Volumental. You will not be personally identifiable from the information which Volumental receive from the Stride I.D. Experience.
Aggregated Data: We may use your Personal Information that is aggregated and no longer personally identifiable for purposes such as reporting and marketing and we may disclose aggregated information to various third parties.
Legal Requirements: We may disclose Personal Information upon governmental request, in response to a court order, when required by law, to enforce our website policies, or to protect our or others' rights, property or safety. We may also share Personal Information with companies assisting in fraud protection or investigation. We do not provide Personal Information to these agencies or companies for marketing or commercial purposes.
Cooperative Databases: In connection with the distribution of our print catalogs and other marketing materials, we participate in cooperative data sharing databases. The participants of these databases provide customer names, mailing addresses and information about their customers' purchasing history to the database vendor which allows the database participants to segment and/or obtain access to potentially interested parties to which they may wish to target their own promotions. If you prefer not to have your name, email address and mailing address released to these cooperative databases, please let us know by sending an e-mail to firstname.lastname@example.org.
Targeted Product Recommendations and Other Communications: We use third-party companies to help serve targeted product recommendations and other communications. To enable these companies to provide you with targeted recommendations and other communications, we may provide these companies with certain Personal Information about you, such as your name, address and email address, as well as your transaction history. These companies may use data about you in order to provide recommendations for products and services that might be of interest to you. If you wish to opt-out of this program, please let us know by sending an e-mail to email@example.com.
WHAT ABOUT INFORMATION THAT I POST TO BLOGS AND OTHER PUBLIC AREAS OF THE SERVICE?
HOW DO I KNOW MY PERSONAL INFORMATION IS SECURE?
We have a variety of security measures to protect against the loss, misuse or alteration of your Personal Information that we have collected from you from the Service. To ensure the information you provide online is secure during transmission, we use encryption technology and Secure Socket Layers (SSL) while processing any Personal Information you supply.
These controls are certified by DigiCert®. You can review our security certificate using your browser by clicking on the closed lock or solid key image at the bottom of your browser on any of the secure pages on our site. This will display our Service security information.
Our Service provides you the ability to store your credit card number in the "My Account" section of our Service. To protect your security, we encrypt all stored credit card numbers and we do not store your card's CVV/CVC number. For others, we may temporarily store the entire encrypted credit card number when it is necessary to manually contact a credit card company for verification.
WHAT ARE COOKIES, WEB BEACONS AND PIXEL TAGS? HOW DOES NEW BALANCE USE THEM?
A cookie is a small removable data file stored by your Web browser on your computer. Cookies allow you to browse and place an order on our site and let us make shopping more convenient for you. We place a unique identifier in the cookie and use the cookie to connect your computer with the information we store for you in our database.
- • Enable you to select products, place them in your shopping cart and make a purchase.
- • Recognize you when you come back to our site(s).
- • Alert you to new areas that may be of interest to you.
- • Customize content that may be helpful to you.
Cookies do not contain any Personal Information and they do not give us access to your computer.
You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your Internet browser (such as Internet Explorer or Firefox) settings. Most browsers are initially set to accept cookies. Each browser is a little different, so check your browser Help menu to learn the correct way to modify your cookie settings. However, if you choose to turn cookies off, you won't be able to purchase on our site or have access to many features that make your site experience more efficient and convenient. However, you can still place orders over the telephone by calling Customer Care toll-free at 0800 802 1057.
Pixel tags and Web beacons are tiny graphic images that allow us or preferred service providers to track non-personally identifiable analytic information about your visit to our Service (such as pages viewed or links clicked). Pixel tags and Web beacons also let us know when you have opened an HTML email from us. Using this information we are able to understand how Visitors and Members use our service. This allows us to learn what pages are most attractive to our Visitors, which parts of the Service are the most interesting and what kind of offers our Members like to see.
We do not knowingly ask for Personal Information from anyone under the age of 13 (a "Child"). If a Child submits Personal Information to us and we know that the person providing the information is a Child, we will not use it for any purpose. We will use commercially reasonable efforts to delete the information as soon as we discover it and we will not disclose it to third parties. If you become aware that a Child has provided Personal Information to our site, please email us at firstname.lastname@example.org or call Customer Care toll-free at 0800 802 1057.
While New Balance's policy prohibits children under 13 from registering with the Service, (including providing personal contact information in connection with the Stride I.D Experience). Parents should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing online their name, address and other Personal Information without parental permission.
Simply use the hashtags referred to by New Balance to tag your photos on Instagram or Twitter. By participating, you acknowledge and give your consent that your photos may be featured on our Website, and be used to link through to the products you're wearing.
To remove a photo, please click report icon (remove it from the site), fill out the pop-up, click report, and upon confirmation the photo will be removed.
When you submit a photo (via Instagram or Twitter) using a hashtag set forth by New Balance, your use of Instagram and Twitter is governed by the terms and conditions of those sites.
INTERNATIONAL TRANSFER OF DATA
Personal information submitted is stored on secure servers and may be transferred by us to our other International offices and/or to the third parties mentioned in the circumstances described above (see Information sharing), which may be situated outside the European Economic Area (EEA). The countries concerned may not have similar data protection laws to the EEA. Where we transfer your personal information outside of the EEA we will take all steps to ensure that your privacy rights continue to be protected. By using the Site, you agree to this storing, processing and/or transfer.
HOW DO LINKS FROM NEW BALANCE TO OTHER SITES AFFECT ME?
At times, we may provide links from our Website and Apps to other websites and applications operated by third parties. These links are provided only for your convenience and intended to add value to your visit. However, by including these links, even if affiliated with New Balance, we do not have control over these websites and applications, which are independent from New Balance and have separate privacy policies and terms and conditions. When leaving our Website and Apps, you need to be aware that our policies no longer apply. Therefore, we will not be responsible for the accuracy, relevancy, availability, reliability, copyright compliance, legality or decency of material contained in third party websites and applications linked to our Website and Apps. We strongly encourage you to review the terms and privacy policies of any third-party websites and applications before using their sites.
HOW CAN I OPT-OUT/UNSUBSCRIBE FROM NEW BALANCE EMAIL, DIRECT MAIL, SMS TEXT OR TRANSMISSIONS TO THIRD PARTY SERVICE PROVIDERS?
If for any reason you would like to stop receiving any emails sent by New Balance that notify you of upcoming events, promotions, sales, new products or contain other commercial communications, simply click the unsubscribe link provided at the bottom of every email and every page of our Website. This will direct you to an unsubscribe page where you can remove your name from either the email or direct mail sign-up.
To opt-out of SMS Text messages you will need to use your mobile device. Simply text "STOP" to 746762 or send a request to email@example.com.
To opt-out of calls simply inform the New Balance caller that you no not wish to receive calls. This will be updated in the StrideID system and that update will prevent future calls.
Please note that if you decide to opt-out of all third-party transmissions of your Personal Information, we may not be able to process your order.
HOW CAN I ACCESS, UPDATE OR DELETE "MY ACCOUNT" INFORMATION?
Accounts may be created during the ordering process. You can login to or manage your account by clicking the "My Account" link at the top of any page. After logging in, you will be able to modify your contact information, update your billing and shipping addresses, view past orders, or delete your account completely. For security purposes, credit/debit card information is not saved with your account unless you specifically request that it be saved. In no circumstances will we store your card’s CVV/CVC number. Remember that you are responsible for protecting the user name and password for your account and, as set forth in the Terms and Conditions, you will be responsible for all activity occurring through the use of your user name and password.
To the extent any personal information about you is processed by New Balance and on receipt of a valid request in writing, we will provide a copy of the information to which you are entitled, (which may be subject to a fee not exceeding the prescribed fee permitted by law). You have a right to correct any errors in that information or seek the erasure of that information where appropriate.
If you have any questions or concerns including a request to be added to or taken off a list, please contact Customer Care toll-free at 0800 802 1057 or email firstname.lastname@example.org.