2009

• SM/SW920 received a bronze IDEA (International Design Excellence Award) in the Personal Accessories category from the IDSA (Industrial Designers Society of America) – (Summer) 2009
• The Burnout Tee received “America’s Healthiest Fitness Award” in the workout top category from Health Magazine – July/August 2009
• WW760 received “Best Overall” walking shoe award from Shape Magazine – April 2009
• WR749 received the “Best Stability Shoe” award from Shape Magazine – April 2009
• MT/WT875 named Best Update in the Runner’s World Trail Guide – April 2009
• MO1500 and WO1500 won "Editor's Choice" Award from Backpacker Magazine – April 2009
• MR/WR1063 named "Best Update" by Runner's World Magazine – March 2009
• WR769 and WT875 named "Editor's Choice" by Women's Adventure Magazine – March 2009

2008

• CT/WCT1003 named "Best All-Around Shoe" by Tennis.com and Tennis Magazine – 2008 "Year in Gear"
• MR/WR904 received a "Best of Adventure Gear Award" from National Geographic Adventure Magazine. – Nov/Dec 2008
• WR1224 recognized by Fitness Magazine as one of the "Fit 50" for being a top innovation of 2008. – Nov/Dec 2008
• WX840 wins "Best for Boot Camp and Agility Classes" award from Shape Magazine. – November 2008
• MO/WO850 named Gear of the Year – Outside Buyer's Guide 2008
• MR/WR903 named Editor's Choice by Runner's World – June 2008
• WR768 named Best Running Shoe – Health in their "Best of Fitness" issue June 2008
• Special Recognition for Green Awareness for New Balance Mashpee Commons store by Association for Retail Environments (ARE)
• SM/SW920 named Best of Adventure Gear – National Geographic Adventure December/January 2008

2007

• NBx Design team – Runner's World Design team of the year 2007
• New Balance (UK) Business Improvement Award - The Manufacturing Institute's 2007 Business Award
• Plus Award for Design Excellence in the Women's Athletic category – Footwear Plus
• New Balance named to Ethisphere Magazine's World's Most Ethical Companies™ list
• WW792 named Best Walking Shoe - Health Magazine's Best of Fitness Awards 2007
• M/W902 named Gear of the Year - Outside Buyer's Guide 2007
• M/W902 named Best Renovation - Running Network Spring Buyer's Guide
• M/W902 received High Performance Award - GenA Network Spring Shoe Guide
• M/W902 named Editor's Choice - Runner's World March Buyer's Guide
• WR1061 named Best for Cushioning - Shape Magazine April 2007
• MX8515 named Best in Shoe: For the Gym or Court - Men's Fitness April
• 1500 Treadmill named Best Buy by Consumers Digest Magazine
• MR/WR1223 named Best Update - Runner's World August Buyer's Guide
• WT800 named Editors Choice - Runner's World October Buyer's Guide
• WV850 named Best Debut - Volleyball October Editor's Choice Shoe Review
• WT800 named Best for Speed - Shape Magazine's Shoe Review November
• MR/WR858 named Best Update - Runner's World December Buyer's Guide
• MR/WR1223 named Best Update - Runner's World Third Annual International Shoe Awards 2007

2006

• M/W872 named Editor's Choice - Runner's World Fall 2006 Buyer's Guide
• M/W767 named Best Update - Runner's World Fall 2006 Buyer's Guide
• #1 in Customer Loyalty Award - Athletic Footwear - Brand Keys (8th year)
• M/W8505 named Sports Product of the Year finalist - Sports Edge
• M766 named Editor's Pick - Men's Journal March 2006 Gear Guide
• WX716 named Best Cross-trainer - Health Magazine 2006 Best of Fitness issue
• WW791 named Best Walking Shoe - Redbook March 2006
• WW791 named Best Cushioning Shoe - Shape April 2006
• Special centennial Web site named Site of the Day - Adobe
• Special centennial Web site named Site of the Week - Commarts.com

2005

• M/W766 named Editor's Choice - Runner's World Spring 2005 Buyer's Guide
• M/W754 named Editor's Choice - Runner's World Summer 2005 Buyer's Guide
• Silver Award in the 2005 Ex Awards for the 2004 LaSalle Bank Chicago Marathon
• Best Cruelty-Free Athletic Shoes - PETA (People for the Ethical Treatment of Animals)
• New Balance Ultra Arch Support named Editor's Choice - Backpacker Magazine
• #1 in Customer Loyalty Award - Athletic Footwear - Brand Keys (7th year)
• 2005 A.I.M. Achievement Award - Associated Industries of Massachusetts
• Distinguished Service Award, Jim Davis - United States Sports Academy
• Health Magazine Best of Fitness Award Winner - Exit Short

2004

• #1 in Customer Loyalty Award - Athletic Footwear - Brand Keys (6th year)
• Extreme Esteem Award - Self Esteem Boston for commitment to community
• Northeast Award from MA Alliance for Economic Development for Lawrence development
• PLUS award for Design Excellence in Men's Athletic category - Footwear Plus

2003

• NB on-line ad 1st in "Rich Media" category - MSN Creative Contest
• M805 Product of the Year in Footwear & Apparel category - South America's Sports Trader Magazine
• International Award for Best Performance (in 2002) in Sports Goods -- Council of International Awards, UK
• #1 in Customer Loyalty Award - Athletic Footwear - Brand Keys (5th year)
• 2003 All-Star Award - Apparel Magazine
• Champions of Change Silver Medal for corporate volunteer initiatives - United Way of MA Bay

2002

• M/W716 named "Best Buy" - Runner's World 2002 Spring Buyers Guide
• Fleet Feet Lifetime Commitment to Running Award, to Jim Davis - Fleet Feet, Inc.
• Brand of the Year - ShoesOnTheNet.com
• Footwear Supplier of the Year - Rebel Sports, Australia
• Vendor Award of Excellence - Best Sales to Plan - Mervyn's
• #1 in Customer Loyalty Award - Athletic Footwear - Brand Keys (4th year)
• Telly Award (to New Balance & Pagano Media) for NB Web Launch
• Men's Athletic Vendor of the Year Award - Bob's
• NB women's running ad "Stairs" named "Best Spot" - Adweek
• FN 2002 Hall of Fame Achievement Award to Jim & Anne Davis - Footwear News
• Ad of the Month for women's running ad "Thunderstorm" - Fast Company, September
• M/W920 named Shoe of the Month - Triathlete, August
• M804 named Product of the Year in Footwear & Apparel category - South America's Sports Trader
• NB women's running ad "Thunderstorm" named "Best Creative Spot" - Adweek

2001

• #1 in Customer Loyalty Award - Athletic Footwear - Brand Keys (3rd year)
• Footwear Supplier of the Year - Sporting Goods Business
• 2001 PLUS Award for Design Excellence in Men's Athletic - Footwear Plus
• Reader Choice Award in Running & Walking categories - Shape Magazine, April 2001
• Large Business of the Year award - Skowhegan (ME) Chamber of Commerce
• M/W854 named "Best Update" - Runner's World, March 2001
• M/W714 named "Best Buy" - Runner's World, March 2001
• M/W904 named "Best Renovation" in Trail - The Running Network, Spring 2001
• M/W729 awarded "Gold Medal" in Lightweight - The Running Network, Spring 2001
• M/W750 awarded "Gold Medal" in Cushioning - The Running Network, Spring 2001
• NCCJ Humanitarian Award, Jim and Anne Davis - National Conference for Community and Justice
• 2001 British P.O.P. "Gold Medal" in Sports, Toys, and Accessories category
• Shoe Angel of the Year - ShoesOnTheNet.com

2000

• #1 in Customer Loyalty Award ? Athletic Footwear - Brand Keys (2nd year)
• 2000 PLUS Award for Design Excellence in Men's Athletic, Women's Athletic & Brand of the Year - Footwear Plus Magazine
• 2000 TSA VICTOR Award (Shoe Vendor of the Year) - The Sports Authority
• Best Performance Sports Brand - Shinkong Mitsukoshi department store, Taiwan

1999

• 1999 PLUS Award for Design Excellence - Footwear Plus
• Marketing Innovation Award - Sporting Goods Intelligence
• #1 in Customer Loyalty Award - Athletic Footwear - Brand Keys
• Gold Award for Internet Marketing Excellence - @dtech
• 1999 Vendor Achievement Award - Gart Sports
• 1999 TSA VICTOR Award (Shoe Vendor of the Year) - The Sports Authority
• M/W1000 awarded "Gold Medal" in Stability Category - The Running Network, Fall 1999
• NB Norway (ME) received "The Certificate of Recognition for its significant expansion and modernization efforts" - Growth Council of Oxford Hills
• Spring 1999 NB Footwear Trade Catalog won Designers' Choice - Sporting Goods Business
• 2nd place, "Best Exhibit Booth" - Western Shoe Show (WSA)

1998

• M/W827 named "Best Update" - Runners World, December
• M/W760 named "Best Buy" - Runner's World, September
• Vendor of the Year - Fleet Feet
• Vendor of the Year - Nordstrom
• Community Leadership Award, Anne Davis - Franciscan Children's Hospital
• MW/WW840 named Editor's Choice - Walking Magazine

1997

• Jim Davis elected to the National Sporting Goods Association (NSGA) Hall of Fame and Company of the Year - Footwear News
• Vendor of the Year - Hibbets Sporting Goods
• Footwear Vendor of the Year - Modell's Sporting Goods
• Footwear Vendor Education Award - Dick's Sporting Goods
• MW/WW840 named Best Walking Shoe - a leading consumer magazine

1996

• Marketing Innovation Award for modular manufacturing - Sporting Goods Intelligence
• Sponsor of the Year, New Balance Canada - Athletics Canada
• Vendor of the Quarter, January-March 1996 - Just For Feet

1995

• Jim Davis named New England Manufacturing Entrepreneur of the Year - Inc. Magazine
• "Hammer Award" to New Balance Maine - OSHA
• Award of Excellence - National Shoe Retailers Association (NSRA)
• Outstanding Vendor of the Year - Fleet Feet

1994

• Community Service Award - Susan G. Komen Breast Cancer Foundation

1993

• Jim Davis named Entrepreneur of the Year - Business Week
• Best of Industry Permanent Award for Modular Panel Point of Purchase Display - POPAI

1982

• 420 named #1 running shoe - Runner's World

1976

• 320 named #1 running shoe - Runner's World
• 305 named #1 running shoe - Runner's World