Secure Shopping

Because New Balance takes credit card information security seriously, we have implemented a variety of technical and procedural controls to ensure transactions on our site remain private and protected.

To ensure the information you provide online is secure during transmission, we employ leading edge encryption technology and Secure Socket Layers (SSL) while processing any personal information you supply. These controls are certified by VeriSign®, a leading Internet security company.

To be sure you have the maximum protection available, we strongly advise that you download and install the latest version of your browser.

What is SSL?

SSL (Secure Socket Layers) is a security technology that is commonly used for encrypting communications between shoppers and online stores to ensure a secure transaction. It prevents unintended recipients from intercepting or tampering with the transmitted data.

How do you know if a website is using SSL?

When you connect to a web server using SSL you will see the URL in the address bar begins with https:// rather than the usual http://. A small gold padlock will also appear in your browser. This indicates that your communication will be encrypted and secure.

What does a SSL certificate look like?

SSL certificates can be seen by double clicking the padlock symbol when it is displayed in the browser. Typically, SSL Certificates contain the domain name, the company name, the address, city, state and country. It also contains the expiry date of the Certificate and details of the Certification Authority responsible for issuing the certificate. When a browser connects to a secure site it retrieves the site’s SSL Certificate and checks that it has not expired, that it has been issued by a Certification Authority the browser trusts and that it is being used by the website for which it has been issued. If it fails on any one of these checks the browser will display a warning.