HOLIDAY SALE! 10% OFF* + FREE DELIVERY ON YOUR ORDER
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10% OFF* + FREE DELIVERY ON YOUR ORDER THROUGH 19 DECEMBER, 2014

To receive your order by Christmas, please place your order by midnight on 19 December, 2014.

*Exclusions apply on the following models: New Balance 1260v4,New Balance 880v4,New Balance 1340v2,1400v2,Minimus Zero Trail v2,Distinct Authors 1300,Distinct Authors 996,Connoisseur Painters 998,Connoisseur Painters 1300,Connoisseur Painters 574,Gentleman's Pack 1500,New Balance 576,Elite 572,New Balance 996,Vintage Premium 574,90s Outdoor 574,Static 574,Pennant Pack 574,New Balance 574,Elite1600,Elite Urban Exploration 1600,Elite Sonic 1600,New Balance 600,New Balance CRT300,Made in UK Flying the Flag 300,Made in UK Heritage Court 300,Connoisseur Guitar 1400,Made in UK Flying the Flag 1500,Made in UK 90s 1500,90s Running 530,Made in UK Neutral 576,Made in UK Flying the Flag 577,Made in UK Test Match 577,Made in UK Test Match Leather 577,Made in UK 670,Distinct Weekend 990,Connoisseur Guitar 996,Distinct Weekend 996,Connoisseur Guitar 997,Distinct Weekend 997,Connoisseur Guitar 998,New Balance 373,New Balance Rip-stop Mesh 565,Pique Polo 574,Out East 574,Vintage 574,Blossom 999,Elite Urban Sky 999,Elite Urban Exploration 999,Revlite 996,Urban Cycling 996,Tokyo Design Studio 996,Urban Noise 580,Elite Urban Exploration 580,New Balance 410,70s Running 410,Mono 410,70s Running 420,New Balance 420,New Balance 430,Retro Running 446,Connoisseur Guitar 574,Tokyo Design Studio 420,Palm Springs 574,Sorbet 580,New Balance M988,Speckled Print 574,Pop Tropical 574,Balance M988,Speckled Print 574,Pop Tropical 574

Made In UK


New Balance opened its UK manufacturing facility on 23rd August, 1982. Against the trend, which has seen many of its competitors moving production overseas, the company remains committed to manufacturing in Britain, and has now been rewarded for its creativity, ambition and endeavour with a Queen’s Award for Enterprise.

Currently New Balance employs over 210 people at its site in Flimby, Cumbria and produces over 28,000 pairs of shoes a week, with 90% of all footwear sold going to European markets.

“Everyone at New Balance is delighted and proud that our design and manufacturing innovation and our vital contribution to the sustainable growth of the UK economy has been recognised with such a prestigious and unique accolade,” said Jon Ram, Managing Director for Europe, Middle East and Africa. “The ‘Made in England’ cachet, coupled with product quality and manufacturing flexibility has offered us distinct advantages in certain of our export markets – significant examples being Japan and Italy, where we have achieved considerable market penetration.”

New Balance shoes have been available to the British market since 1979 when they were distributed by Fleetfoot, a company run by Olympic Gold Medallist, Chris Brasher. Once the brand became established in the running market, it was time to develop domestic manufacturing, a key philosophy of New Balance. Thus, in 1982 New Balance’s first factory in the UK opened in the North West of England in the picturesque Lake District. Situated on the coast of Workington, Cumbria, the New Balance production unit initially employed 40 people. Work progressed there throughout the 1980′s and up until 1991 when the factory was relocated to a larger, more modern premise at a nearby town called Maryport.

The UK factory is a real success story, continuing to grow as demand increases. Currently employing a production team of over 210, production runs at around 28,000 pairs of shoes a week with demand for even more.

In 1993 Modular Manufacturing (teamwork) systems were introduced, which meant more efficient production and better quality control. With this, system versatility was improved with associates trained on more than one job in the factory, which meant a more varied day’s work and tighter quality control for the product.

When the factory moved in 1991, production was around 2,000-3,000 pairs a week. Production has steadily increased as demand for New Balance shoes has grown throughout Europe. The factory handcrafts almost all New Balance running shoes and heritage classics and has recently introduced the technology to begin manufacturing styles from the popular cross-training fitness range.

By 1993 the factory was making 4,771 pairs of New Balance shoes a week. This increased to 7,403 by 1996 and to 9,787 by 1998. It is currently making around 28,000 pairs of shoes a week with demand for even more. The factory finally broke the one million pair per year barrier in 2003.

The recent construction of a new 21,500 square foot warehouse enables production to be increased. The UK factory is a real success story, continuing to grow as demand increases. However, there are some things that stay the same – many of the associates! New Balance Europe works hard to keep its associates, and many of those associates have been with NB since 1982 when the first NB manufacturing facility in the UK opened its doors. New Balance Europe (UK) hopes to continue to experience favourable growth in the domestic manufacturing arena and plans to continue to provide stable employment for the people of Maryport and the surrounding towns.

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