Cookie Policy

 

This Cookie Policy outlines how newbalance.co.uk uses cookies on its website and how you can manage or remove them if you wish.

What is a cookie?

A cookie is a small, removable data file stored by your Web browser on your computer. Cookies allow you to browse and place an order on our site and let us make shopping more convenient for you. We place a unique identifier in the cookie and use the cookie to connect your computer with the information we store for you in our database. Cookies do not contain any personal information and they do not give us access to your computer.

How does newbalance.co.uk use cookies?

Some examples of how we use cookies are to:

  • Enable you to select products, place them in your shopping cart and make a purchase
  • Recognise you when you come back to our site(s)
  • Alert you to new areas that may be of interest to you
  • Customize Web page content that may be helpful to you
Third-party Cookies

We have many third-party partners that use cookies on newbalance.co.uk. These partners and the cookies they employ are outlined below.

ForeSee Results, Inc.

ForeSee Results powers the customer satisfaction survey on newbalance.co.uk. These are some of the cookies this service uses:

Cookie Name Value Purpose
ForeSee Session Cookie (Survey) fsr.s {f:1308756241713,"v":1,"rid":"1308756022932_386317", "ru":http://demo.foreseeresults.com/example/example1 /insession.html: ,"r": "demo.foreseeresults.com:,"st":"", "to":2,"c":"http://demo.foreseeresults.com/examples/example2/onexit.html", "pv":2, "lc":{"d0":{"v":2,"s":true}},"cd":0"sd":0,"I":1,"l":"en","s":1) ;path=/;domain=foreseeresults.com This session-level cookie is used to determine which survey will be presented to a Web user, and when.
ForeSee Repeat Days Cookie (Survey) fsr.r {"d":90,"i":"1308756022932_386317","e":1309361028881);expires=Tue,20 Sep 2011 15:23:48 GMT; path=/; domain=.foreseeresults.com This persistent cookie is used to ensure that customers are not re-invited to participate in a survey for a specific number of days. The default value is 90 days.
ForeSee Alive Cookie (Survey) fsr.a 1308756465053; path=/; domain=.foreseeresults.com path=/; domain=.foreseeresults.com This session-level cookie is used to ensure that the ForeSee survey is presented at the conclusion of the site visit.
Demandware

Demandware is the digital commerce platform that operates newbalance.co.uk. The cookies Demandware uses are related to how the site functions.

Cookie Name Purpose Lifetime
sid Session cookie Session
dwsecuretoken_XXXXX Session https Session
dwanonymous_XXXXX anonymous customer tracking 6 months
dwuser_XXXXX BM user cookie 6 months
dwcustomer_XXXXX Customer cookie 6 months
dwsourcecode_XXXXX Source Code cookie 24 hours
dwpersonalization_XXXX AB-Testing 31 days
dwac_XXXX Analytics cookie Session
Certona

Certona uses cookies to assist us in tracking the Web pages that you visit in order to create an anonymous profile that can be used to optimize the content or products presented by the site during your visit. These cookies enable us to recognise that you are a return visitor and to customize the site's content accordingly. They are used for anonymous tracking purposes only and do not collect or rely on personally identifiable information. They are also restricted to newbalance.co.uk and will not be shared or transferred to another site.

Certona may use cookies to:

  • Identify return visits to our site so that the additional data can be added to your profile.
  • Deliver product and content specific to your interests.
  • Anonymously track visitor behavior across multiple sites belonging to a single client, only upon client's request and in accordance with client site privacy policies.

Certona's Resonance® service creates three first-party cookies that are used to anonymously track the user both within and across visits to the site only.

These include:

RES_TRACKINGID

This is a randomly generated 15 digit value that uniquely identifies the visitor both within and across visits. This is a persistent first-party cookie that expires after 10 years.

RES_SESSIONID

This is a random value that identifies the browsing session. This is a persistent first-party cookie that expires after 30 minutes of inactivity.

ResonanceSegment

This is a persistent first-party cookie that has a value of 1, 2, or 3. This cookie is used to assign the visitor into different groups for site testing. This cookie persists for 60 days.

The res-x.com service also writes third-party cookies that are not used in any way by the system. These are not persistent and expire when you close your browser.


Google Analytics

Cookie Name Details Lifetime
__utma This cookie is typically written to the browser upon the first visit to newbalance.co.uk from that Web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits newbalance.co.uk, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to newbalance.co.uk and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. 2 years from set/update.
__utmb This cookie is used to establish and continue a user session with newbalance.co.uk. When you view a page on newbalance.co.uk, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time you visit a different page on newbalance.co.uk, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as your activity continues within 30-minute intervals. This cookie expires when you pause on a page for longer than 30 minutes. 30 minutes from set/update.
__utmc Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session. On newbalance.co.uk, this cookie will continue to be written and will expire when you exit the browser. However, if you are debugging site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.  
__utmz This cookie stores the type of referral used by you to reach newbalance.co.uk, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within newbalance.co.uk. The cookie is updated with each page view on newbalance.co.uk. 6 months from set/update.
Omniture – SiteCatalyst

SiteCatalyst uses cookies both to differentiate requests from different browsers and to store helpful information that can be used by the application at a later time. In particular, SiteCatalyst uses cookies to anonymously define new visitors, help analyze click-stream data and track historical activity on the Web site such as response to particular campaigns or the length of the sales cycle. Specifically, SiteCatalyst uses three cookies per site tracked to accomplish this task. Each cookie starts with a similar name, but has a unique ID assigned to it for each site tracked. In the names below this unique portion is represented by [ID]:

Cookie Name Details
s_cc Information Stored: This cookie is set and read by the JavaScript code to determine if cookies are enabled (simply set to “True”)

Expiration: This cookie is a session cookie and expires when the browser is closed

P3P compliant: Yes

Usage: Only one cookie for all accounts

Location: This cookie is stored at the domain of the page

Size: 4 bytes
s_sq Information Stored: This cookie is set and read by the JavaScript code when the ClickMap functionality is enabled; it contains information about the previous link that was clicked on by the user

Expiration: This cookie is a session cookie and expires when the browser is closed

P3P compliant: Yes

Usage: Only one cookie for all accounts

Location: This cookie is stored at the domain of the page

Size: Depending on page URL size it varies, but typically 100-200 bytes
s_vi [ID] Expiration: This is a persistent cookie

Expiration: This cookie is a session cookie and expires when the browser is closed

P3P compliant: Yes

Usage: This cookie is used to identify a unique visitor

Location: This cookie is stored at the domain of the image request – typically 2O7.net

Size: 42 bytes
Managing and Removing Cookies

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your Internet browser (such as Internet Explorer or Firefox) settings. Most browsers are initially set to accept cookies. Each browser is a little different, so check your browser Help menu to learn the correct way to modify your cookie settings. However, if you choose to turn cookies off, you won't be able to purchase on our site or have access to many features that make your site experience more efficient and convenient.

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