In a global economy where quality components come from all over the world, New Balance manufactures a large percentage of its shoes in England. New Balance has a factory in the Lake District employing 220 production staff. With a high-quality labour force, unique modular teams that are continually challenged to offer creative alternatives to foreign competition, and the confidence to be different, New Balance is able to survive and thrive, and take a leadership position in an industry that has sent most of its production overseas.